Bridgestone’s involvement in the FIM EWC is part of its ongoing support of various domestic and overseas motorsports, ranging from top-level professional race series to grassroots amateur races, to further enhance and support motorsport culture. Since 2017, Bridgestone has supported teams participating in the full EWC series with the supply of Bridgestone racing tyres, which provide high grip, durability and comfort handling. 2024’s championship victory for Bridgestone-backed Yoshimura SERT Motul marked the fourth consecutive year and the fifth time that a Bridgestone-equipped team had won the EWC. In 2025, Bridgestone will be the sole tyre supplier for five of the most ambitious teams:

• F.C.C. TSR Honda France: This team became the first from Japan to win the FIM Endurance World Championship in 2017-2018. For the 2025 season, their rider lineup includes Alan Techer, a former EWC champion; Corentin Perolari, known for his speed in Supersport racing; and Taiga Hada, a promising talent from Japan.
• YART YAMAHA Official EWC Team: Based in Austria, YART has been a strong contender in endurance racing, consistently challenging for podiums and victories. Their 2025 lineup features Marvin Fritz and Karel Hanika, both experienced endurance racers, and Jason O’Halloran, a new addition bringing expertise from the British Superbike Championship.
• Yoshimura SERT Motul: This Franco-Japanese collaboration between Yoshimura and Suzuki Endurance Racing Team (SERT) has a rich history, with multiple championship titles, including the 2024 season. In 2025, they continue with riders Gregg Black, Étienne Masson, and Dan Linfoot, who contributed to their recent successes, with Cocoro Atsumi as the reserve rider.
• BMW MOTORRAD WORLD ENDURANCE TEAM: Competing since 2019, this team has rapidly become a formidable force in the championship. For 2025, their roster includes long-standing member Markus Reiterberger, former Superbike World Champion Sylvain Guintoli, South African endurance specialist Steven Odendaal, and Estonian rider Hannes Soomer.
• Kawasaki Webike Trickstar: This Japanese team has been active in the endurance scene, often showcasing strong performances in the Asia Road Racing Championship and the Suzuka 8 Hours. Their 2025 lineup comprises Christian Gamarino, experienced endurance racer Mike Di Meglio, Gregory Leblanc, known for multiple Bol d’Or victories, and Roman Ramos, a seasoned competitor in various motorcycle racing disciplines.

“Bridgestone has a deep-rooted passion for motorsports, and the FIM Endurance World Championship is the ultimate test of tyre performance, durability and innovation,” said Nico Thuy, Director Motorcycle at Bridgestone EMEA. “We’re proud to expand our support in 2025 – continuing to work with three outstanding teams and adding two more in BMW and Kawasaki, ahead of what will surely be another brilliant season. We know that our Bridgestone racing tyres will play their part and help push the limits of endurance racing once again.”

Motorsport activity is a key part of Bridgestone’s history as a tyre manufacturer as it challenges for excellence. The company is reinforcing sustainable global motorsport activities with a “Passion to Turn the World” message that illustrates Bridgestone’s passion to race, win, embrace the ultimate challenge and accelerate innovation. This message also represents the desire to support a sustainable mobility society together with its partners through motorsport. Using racing as a mobile laboratory, the company will refine technology in extreme conditions, evolving and connecting this innovation to the development of future replacement tyres under the concept “From Circuit to Street”. By demonstrating its challenge and pursuit of excellence, as well as a passion to race in motorsport for all stakeholders, Bridgestone is looking ahead to build a sustainable premium brand.

Extreme conditions demanding high-performance tyres

The FIM EWC is the ultimate test of rider and machine, with races lasting 8 to 24 hour – putting immense stress on tyres and demanding exceptional durability.

Being subject to these extreme conditions, Bridgestone racing tyres are designed with advanced technology and materials to provide maximum grip, handling and durability, allowing teams to perform at their best throughout the entire race. Bridgestone racing tyres are also designed to provide excellent performance in various weather conditions, giving riders the confidence they need to push themselves to the limit in every situation.

The 2025 EWC season will run as follows:

• 19-20 April: 24 Heures Motos, Le Mans, France
• 7 June: 8 Hours of Spa Motos, Circuit de Spa-Francorchamps, Belgium
• 3 August: Suzuka 8 Hours, Suzuka race track, Japan
• 20-21 September: the Bol d’Or, Circuit Paul Ricard, France

• FIM stands for Fédération Internationale de Motocyclisme.

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.

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Judges for the test summarised “almost perfect handling characteristics, a performance that is close to the level of a slick tyre, precise steering, the ability to generate high levels of lateral forces, wide limits and endurance” as the reasons for the Potenza Race’s first-place finish.[i]

During the test, the judges were particularly impressed by the performance on offer from the Bridgestone Potenza Race, pointing out that the extremely high levels of grip were almost comparable to full slick levels, with the precise steering characteristics another big positive for Bridgestone’s new semi-slick tyre.

Judges also called out the braking performance of the Bridgestone Potenza Race, pointing out that it provides excellent deceleration, capable of stopping “significantly earlier than the road tyres”. Summing up the test, Auto Bild Sportscars’ Guido Naumann added: “The dry performance of the Potenza Race is phenomenal – grip, steering precision – everything very close to one real racing slick.”

The winning result follows on from the Bridgestone Potenza Race’s earlier success in independent tests carried out by TÜV SÜD, where the new semi-slick tyre delivered the fastest lap time[ii] and the best braking in the dry[iii] – all ahead of its main competitors on the track, as well as outstanding track longevity[iv].

Created for track enthusiasts looking to perform and push their limits, the all-new Potenza Race is the latest addition to Bridgestone’s iconic ultra-high performance Potenza line-up. It is a semi-slick tyre homologated for public roads, but with performance-focused on track days.

Developed and manufactured in Europe, Bridgestone’s first-ever dedicated replacement tyre for track days is available in 13 popular sizes between 17 and 20 inches. Find out a new video about Bridgestone Potenza Race, here:https://www.youtube.com/watch?v=EbwKDBIwCrU&ab_channel=Bridgestone-Elastrak

[i] AUTO BILD sportscars – issue 07/2022 – summer semi slick tyre test – test vehicle: Golf GTI Clubsport – tested size: 235/35 R 19 – Rank 1 of 4

[ii] Lap time at Nardo circuit (6115 meter), average time over three laps in seconds: Bridgestone (2:35,39), Pirelli (2:37,62), Michelin (2:37,87), Goodyear (2:37,89).*

[iii] Dry braking distance (100 km/h to 0 km/h) at Bridgestone EUPG, distance in metres: Bridgestone (32.3), Michelin (32.8), Pirelli (33.2), Goodyear (34.6).*

[iv] Ranked second for track longevity at Nardo circuit, rating in %: Goodyear (120%), Bridgestone (100%), Pirelli (80%), Michelin (60%).*

*Tests carried out by TÜV SÜD on the request of Bridgestone in  November 2021 and March 2022 at the facilities Bridgestone EUPG (Italy) and Nardo (Italy) for tests with Mercedes AMG A45s, on tyre size 245/35 R19 Potenza Race compared to the performances of main competitors in the same segment: Goodyear Eagle F1 Supersport R, Michelin Pilot Sport Cup 2 Connect, Pirelli P Zero Trofeo R. TUV Report No. 713231330.

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The Potenza Race is the latest addition to Bridgestone’s iconic Potenza tyre range – itself born from Bridgestone’s long association with Formula One racing – empowering motorsports enthusiasts to remain in control at speed. Benefitting from this heritage and the expertise gained during the development of Potenza Race OE fitments for the high-performance Lamborghini Huracán STO and SEAT Leon Cupra hot hatchback, along with the Huracán STO Tecnica supercar launched recently, the Potenza Race is Bridgestone’s first-ever dedicated replacement tyre for track days.

Engineered for track days and circuit use

Leaning on Bridgestone’s vast experience in high performance tyres, the new Potenza Race completes Bridgestone’s ultra-high performance tyre line-up, providing a track-focussed tyre ideal for driving enthusiasts.

According to tests carried out by independent TÜV SÜD, the Bridgestone Potenza Race posts the best lap times ahead of its main competitors on the track[1]. The Bridgestone Potenza Race tyre also offers the shortest braking distance on a dry surface, once again beating main competitor tyres[2].

The Bridgestone Potenza Race tyre has also been engineered to provide outstanding longevity[3]. All of this makes it a great choice for drivers willing to perform and push their limits on track.

High performance enabled by tread pattern, construction and compound

The Bridgestone Potenza Race’s advanced performance is enabled by a collection of new technologies in its tread pattern, construction and compound.

The tread design applies an asymmetric pattern, with differentiation between the outside and inside of the tyre to maximise cornering power and braking potential while still guaranteeing suitable usage on wet roads.

Asymmetric wall angles on the Potenza Race tyre further increase lateral stiffness and reduce block deformation, and a special rear tread pattern with an increased shoulder rib provides maximum dry performance with optimised braking and block stiffness.

To achieve its outstanding track performances, the Potenza Race also incorporates a sporty profile shape, helping to increase the contact area and maximise braking potential. An optimised contact patch helps to improve steering feel and controllability, increasing driver confidence.

The Bridgestone Potenza Race also benefits from a new compound, with innovative mixing to improve chemical reaction control, balancing the reinforcing mechanism and rolling resistance. The result is an optimised formula for enhanced dry performance, with high stiffness that boosts dry cornering and straight-line stability.

‘Completing the range for track lovers’

The new Potenza Race has been developed using Bridgestone’s ground-breaking Virtual Tyre Development technology. This enables a digital version of an in-development tyre to be created and tested, helping Bridgestone to predict how a tyre will perform in different conditions before physically building prototypes. As a result, Bridgestone can test far more variants in a virtual world, which cuts tyre development time by up to 50% and delivers a host of environmental benefits including a reduction in raw material consumption due to the need for fewer prototype tyres and tests.

Commenting on this launch was Emilio Tiberio, COO & CTO of Bridgestone EMIA: “The Potenza Race adds an additional dimension to our iconic Potenza range. The existing Potenza Sport has been an incredible success since it launched, and now the Potenza Race takes things a step further by offering unrivalled performance to track day enthusiasts. Many have already seen and experienced what the Potenza Race original fitments can do on the Lamborghini Huracán STO and Seat Leon Cupra – we’re thrilled to be bringing it to the replacement market for more drivers.”

Developed and manufactured in Europe, Bridgestone’s new Potenza Race will be available in 13 popular sizes between 17 and 20 inches from June 2022, supporting the hot hatchbacks and sportscars most commonly found attending track days.

This project aligns with the Bridgestone E8 Commitment that serves as the axis to drive management while earning the trust of future generations. The Bridgestone E8 Commitment consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that Bridgestone will commit to creating together with employees, society, partners and customers to realize a sustainable society. This project aligns with “Emotion: Committed to inspiring excitement and spreading joy to the world of mobility”.

^{[1] Lap time at Nardo circuit (6115 meter), average time over three laps in seconds: Bridgestone (2:35,39), Pirelli (2:37,62), Michelin (2:37,87), Goodyear (2:37,89).*}

^{[2] Dry braking distance (100 km/h to 0 km/h) at Bridgestone EUPG, distance in metres: Bridgestone (32.3), Michelin (32.8), Pirelli (33.2), Goodyear (34.6).*}

^{[3] Ranked second for track longevity at Nardo circuit, rating in %: Goodyear (120%), Bridgestone (100%), Pirelli (80%), Michelin (60%).*}

^{*Tests carried out by TÜV SÜD on the request of Bridgestone in  November 2021 and March 2022 at the facilities Bridgestone EUPG (Italy) and Nardo (Italy) for tests with Mercedes AMG A45s, on tyre size 245/35 R19 Potenza Race compared to the performances of main competitors in the same segment: Goodyear Eagle F1 Supersport R, Michelin Pilot Sport Cup 2 Connect, Pirelli P Zero Trofeo R. TUV Report No. 713231330.}

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The Potenza Sport fitment for the Maserati Grecale Trofeo includes an asymmetric tread design with continuous center ribs that are flanked by a large external shoulder. A stiffer carcass design and reinforced tyre crown structure helps to distribute pressure and maintain grip during hard cornering and braking, without compromising on comfort. The precise steering and outstanding high-speed capability provide the ideal match for the 500bhp (530 hp) V6 engine, all-wheel drive and dual-clutch transmission.

Bridgestone has also developed a new tread compound and pattern for the Grecale mild-hybrid versions of the new Maserati’s D-UV. The Bridgestone Potenza Sport tyres have been specifically designed to meet a challenging balance that includes dry handling, comfort and low rolling resistance, with a tailor-made tread pattern featuring optimized rib and void distribution, coupled with a new crown construction that helps to deliver outstanding steering precision, cornering stiffness and comfort. The MHEV’s Potenza Sport’s tailor-made carcass construction has been designed to counteract the additional vehicle load of the hybrid powertrain, providing optimal performance under cornering, acceleration and braking.

The Maserati Grecale Trofeo and Grecale MHEV versions, with bespoke Bridgestone Potenza Sport tyres, are now available on the European market.

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Leading representatives of the country’s business community attended the event to honor the Top Corporate Brands that emerged through a Jury evaluation and public opinion poll while having the opportunity to exchange views on the market and trade in general.

The initial list included about 1,500 candidate corporate names. ELASTRAK – Bridgestone was awarded as a top tyre brand. We are very proud to have been honored by such an important, independent institution, which highlights timeless values such as awareness and reputation, long-term consistency and reliability as well as corporate responsibility in areas such as the market, labor relations, society and the environment.

The award was received by Mr. Panagiotis Diamantopoulos, Managing Director of ELASTRAK and one of the best connoisseurs of the course of the Bridgestone brand since he has been in key positions of the company’s management since 2003.
We are very honored by this distinction as it is a recognition of our excellence and consistency, especially as it results from the evaluation of the expert jury and after conducting a public opinion poll. We are committed to always highlight in the best way the Super Brand of our heart, Bridgestone, by offering exactly what the Super Brands Awards represent: “significant emotional and/or physical advantages over our competitors, which (consciously or subconsciously) consumers want, recognize and are willing to buy in order to make a difference.”

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