ELASTRAK, our tyre company
ELASTRAK was established in 2001, as part of the ELTRAK Group for representing and distributing Bridgestone tyres in Greece. Bridgestone Corporation is the largest manufacturer of tyres and other rubber products in the world. Bridgestone, apart from premium tyres, makes and sells a range of rubber products and other diversified products. Many of these products and technologies are used in a variety of everyday applications (from industrial materials to sports equipment) using high-end innovative technologies aiming to serve society with commitment and high quality.
Reaching new heights
ELASTRAK, from the very first moment in the Greek market, embraced the Bridgestone brand. Soon Bridgestone tyres were placed on the podium of the Greek Market.
After applying a number of strategic pillars, ELASTRAK managed to win the hearts of the Greek people, by innovating and offering high-quality products and services.
Furthermore, ELASTRAK has been the first tyre company, since 2002, to have created a reward program following the purchasing of tyres.