Elastrak is awarded as a leading corporate brand (Superbrand Greece 2024) in the “Automobile & Motorcycle” category.
05/12/2024Elastrak is awarded as a leading corporate brand (Superbrand Greece 2024) in the “Automobile & Motorcycle” category.
05/12/202417/12/2024
Bridgestone BATTLAX HYPERSPORT S23 Premium Motorcycle Sports Tyres Selected as Original Equipment on Kawasaki Motors, Ninja 1100SX
Bridgestone Corporation (Bridgestone) today announced that it will supply BATTLAX HYPERSPORT S23 tyres as original equipment for the new sport tourer, Ninja 1100SX released by Kawasaki Motors, Ltd.
The new model "Ninja 1100SX" enhances the power feeling of sport riding through an increased engine displacement, seeking to provide even more enjoyment in various scenarios from city riding to long-distance touring. In addition to the Ninja's characteristic riding performance and aggressive styling, it features a KQS (Kawasaki Quick Shifter), a USB Type-C power socket, and a smartphone connectivity function, thereby improving both riding performance and functionality.*1
Through long-term tyre co-creation development with Kawasaki Motors, Bridgestone continues to support the company by delivering value in its wide range of motorcycles. The BATTLAX HYPERSPORT S23 tyres to be supplied as original equipment on the new Ninja 1100SX are next-generation sports tyres that have exceptional performance across all areas necessary for sport riding without compromise.*2 These tyres feature a new pattern design meant to balance optimal changes in contact patch stiffness with excellent water drainage properties for riding on wet surfaces. Combined with optimized tyre shape and construction, these characteristics support the new riding experience delivered by the Ninja 1100SX through enhanced grip and handling stability during straight-line riding and at large lean angles, delivering an elevated sport riding experience offered by the Ninja 1100SX.
Using racing as a "mobile laboratory," Bridgestone will refine technology in extreme conditions, evolving and connecting this innovation to the development of replacement tyres for the future under the concept "From Circuit to Street." Through motorsports activities, Bridgestone continuously evolves its Dan-Totsu3 products and strengthen our global premium niche strategy in the premium motorcycle tyre business. Additionally, Bridgestone is committed to supporting the development of a safe and enjoyable motorcycling culture offering peace of mind. Through these efforts, the company strives to achieve the corporate commitment of "Emotion: Committed to inspiring excitement and spreading joy to the world of mobility" described in "Bridgestone E8 Commitment"4 and to provide "Riding Excitement" in 10 years, 20 years and the decades to come.
*1 For information on the new Ninja 1100SX, please refer to the news release entitled “2025 Kawasaki Ninja 1100SX: Trans-Europe Express” issued by Kawasaki Motors, Ltd.
*2 For information on BATTLAX HYPERSPORT S23 tyres, please refer to the news release entitled “Bridgestone Launches BATTLAX HYPERSPORT S23 Premium Sports Motorcycle Tires” issued by Bridgestone Corporation on October 19, 2023.
*3 "Dan-Totsu" refers to Bridgestone's direction to be the clear and absolute leader.
*4 Bridgestone established its corporate commitment, the "Bridgestone E8 Commitment" to realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of 8 Bridgestone-like values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that it will commit to creating through Bridgestone-like "purpose" and "process", together with employees, society, its partners and customers to realize a sustainable society.
*5 The photograph of the new Ninja 1100SX in this news release is used with permission from Kawasaki Motors, Ltd. This photograph may not be reproduced or reused without permission.
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With great honor, Elastrak was recognized as a Leading Corporate Brand (Superbrand) at the Superbrands Greece 2024 awards, reaffirming its commitment to quality and innovation. The event took place on Monday, December 2, 2024, at the Athens Concert Hall, in the presence of top executives from the Greek business community.
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