16/10/2024

Bridgestone launches Turanza All Season 6 Enliten with Driveguard Technology

• Bridgestone enhances its premium touring all-season tyre with the integration of its unique DriveGuard Run-Flat Technology (RFT).
• Bridgestone’s DriveGuard RFT offers drivers safety, convenience and peace of mind, traveling for 80 kilometers (km) at up to 80 kilometers per hour (km/h) after a puncture¹.
• The EV-ready Turanza All Season 6 ENLITEN with DriveGuard RFT delivers outstanding braking performance across the seasons², exceptional snow performance³ and superior mileage⁴.

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has today announced the launch of its EV-ready Turanza All Season 6 ENLITEN tyre with DriveGuard Run-Flat technology (RFT). The latest addition to Bridgestone’s portfolio is a hassle-free tyre solution, allowing drivers to maintain control of their vehicles and safely traveling for 80km at up to 80km/h after a puncture¹.

“The Bridgestone Turanza All Season 6 ENLITEN with DriveGuard RFT is the perfect tyre for drivers demanding safety, convenience and peace of mind year-round,” said Stefano Sanchini, Vice President Consumer Replacement at Bridgestone Europe, Middle East and Africa. “We’re empowering drivers with a single set of tyres that not only performs throughout the seasons, but also allows them to continue driving safely after a puncture.¹ As an EV-ready tyre, our latest launch brings all these unique capabilities to drivers of any passenger car.”

Bridgestone’s cutting-edge technologies

According to TÜV SÜD, one of Europe’s most respected independent automotive testing institutes, the new EV-ready Bridgestone tyre offers best-in-class wet braking and excellent braking performance in dry and snowy conditions.² Exceptional snow performance, with strong capabilities in snow traction, braking, cornering and handling has also been confirmed by TÜV SÜD.³ In addition, the tyre also provides 20 percent better mileage than its predecessor⁴, for cost efficiency and reduced environmental impact.

The integration of Bridgestone's ENLITEN Technology provides maximum safety and outstanding performance for drivers, while improving the sustainability characteristics of the tyre and making it fully EV-ready. The new Bridgestone Turanza All Season 6 ENLITEN with DriveGuard RFT meets both the general performance demands of any vehicle and the specific requirements of EVs.

Developed and manufactured in Europe, the Bridgestone Turanza All Season 6 ENLITEN with DriveGuard RFT will be available in 20 top selling sizes from 16 to 19 inches. Beginning in September 2024, 18 sizes will be available and the remaining two sizes will be released in January 2025.

¹ For 80km at up to 80km/h. Driving distance after a puncture may vary depending on vehicle load, outside temperature, and when the TPMS is triggered. DriveGuard tyres are currently not available for vans, and are only available for cars equipped with a Tyre Pressure Monitoring System (TPMS).

² Braking wet (80 km/h to 20 km/h, distance in metres): Bridgestone (27,2), Continental (28,3), Goodyear (28,9), Michelin (31,4) Braking dry (100 km/h to 0 km/h, distance in metres): Michelin (37,8), Bridgestone (38.6), Continental (41,3), Goodyear (42,3) Braking snow (40 km/h to 5 km/h, distance in metres), Michelin (17,1), Bridgestone (17,3), Goodyear (17,5), Continental (18,0). Tests carried out by TÜV SÜD on the request of Bridgestone in February 2022 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) and ATP Papenburg (Germany) for tests with Volkswagen Golf VIII, on tyre size 205/55 R16 94V XL Turanza All Season 6 compared to the performances of main competitors in the same segment: Michelin CrossClimate 2, Continental AllSeasonContact and Goodyear Vector 4Season Gen3. TÜV SÜD Report No. 713281374.

³ Ranked second for snow performance (acceleration, braking, lateral grip, handling), average rating in %: Michelin (101,5%), Bridgestone (100%), Goodyear (96,4%), Continental (95,8%). Tests carried out by TÜV SÜD on the request of Bridgestone in February 2022 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) and ATP Papenburg (Germany) for tests with Volkswagen Golf VIII, on tyre size 205/55 R16 94V XL Turanza All Season 6 compared to the performances of main competitors in the same segment: Michelin CrossClimate 2, Continental AllSeasonContact and Goodyear Vector 4Season Gen3. TÜV SÜD Report No. 713281374.

⁴ Based on the internal tests carried out on Bridgestone Turanza All Season 6 vs. Bridgestone Weather Control A005 EVO, ref. 205/55 R16. Tests carried out by TÜV SÜD on the request of Bridgestone in February 2022 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) and ATP Papenburg (Germany) for tests with Volkswagen Golf VIII, on tyre size 205/55 R16 94V XL Turanza All Season 6 compared to the performances of main competitors in the same segment: Michelin CrossClimate 2, Continental AllSeasonContact and Goodyear Vector 4Season Gen3. TÜV SÜD Report No. 713281374.