MB Crushers – First demo in Greece by ELTRAK
11/01/2021
The new range of Cat backhoe loaders offers improved performance and better fuel efficiency
24/01/2021MB Crushers – First demo in Greece by ELTRAK
11/01/2021The new range of Cat backhoe loaders offers improved performance and better fuel efficiency
24/01/2021
19/01/2021
Interbrand Best Global Brands: Caterpillar Rank # 84
We are included in the Interbrand list of World's Best Brands for the 19th year in a row. Interbrand has just ranked Cat # 84 on its list of the most powerful brands in the world. This is the 19th consecutive year that we are included in the list. We are one of the few industrial companies included and recognized. What does the Interbrand ranking mean? The Interbrand ranking is not a popularity contest like the Billboard Top 100. It is an ISO-certified measurement that records data on how brand strength affects markets, builds loyalty, and yields financial results. Interbrand uses market data to calculate brand ranking: 1. The role of the brand in the impact on customer choice 2. The power that the brand has to form high prices and generate sales 3. The financial performance of branded products and services (final results) In other words, it is a measure of our brand as a competitive advantage to help us grow our business. Learn more about the results of Interbrand Best Global Brands 2020 here.
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We are delighted to share the news of our company’s participation and significant distinction at the 2025 Europe Digital Awards — an initiative designed to recognize Caterpillar Dealers demonstrating the strongest performance in Digital Transformation.
Eltrak’s Cat Rental Store is contributing to the progress of The Ellinikon, Europe’s largest urban regeneration project.
Eltrak presents the third edition of Cat Magazine for 2025, in a milestone year that marked 100 years of Caterpillar and opened new pathways for innovation and strategic partnerships.
