Interbrand Best Global Brands: Caterpillar Rank # 84
We are included in the Interbrand list of World's Best Brands for the 19th year in a row. Interbrand has just ranked Cat # 84 on its list of the most powerful brands in the world. This is the 19th consecutive year that we are included in the list. We are one of the few industrial companies included and recognized. What does the Interbrand ranking mean? The Interbrand ranking is not a popularity contest like the Billboard Top 100. It is an ISO-certified measurement that records data on how brand strength affects markets, builds loyalty, and yields financial results. Interbrand uses market data to calculate brand ranking: 1. The role of the brand in the impact on customer choice 2. The power that the brand has to form high prices and generate sales 3. The financial performance of branded products and services (final results) In other words, it is a measure of our brand as a competitive advantage to help us grow our business. Learn more about the results of Interbrand Best Global Brands 2020 here.
As its exclusive tyre partner, Bridgestone develops custom-engineered tyres capable to enhance the new Lamborghini Revuelto’s sporty and high-performance capabilities. The Lamborghini Revuelto supercar is available […]
• Developed to meet drivers’ needs and expectations, the new Bridgestone Turanza 6 achieves best-in-class wet performance, superior mileage and improved fuel/energy efficiency.• Bridgestone’s new flagship […]
We are pleased to announce that Bridgestone has been chosen as original equipment supplier for the Lamborghini Huracán Tecnica* super sports car. POTENZA family products allow […]