ELTRAK S.A. Announces Strategic Partnership with Smartlog Group in Warehouse Automation
05/05/2026ELTRAK S.A. Announces Strategic Partnership with Smartlog Group in Warehouse Automation
05/05/2026PALFINGER’s "Lifetime Excellence" Era Meets the Technical Superiority of the New PK 880 TEC
PALFINGER is entering a major strategic transformation with the unveiling of its refreshed corporate identity. This evolution represents the tangible expression of the company’s Strategy 2030+. At the core of this transformation lies the promise of “Lifetime Excellence”—a commitment to delivering outstanding quality, innovation, and reliability throughout the entire product lifecycle.
The physical embodiment of this new philosophy is the new PALFINGER PK 880 TEC. As part of the company's premium crane portfolio, this model demonstrates that the next generation of lifting technology is already here, meeting the highest standards of performance, intelligence, and dependability.
A New Identity Designed for the Future
PALFINGER’s renewed brand identity reflects its ambition to lead the digital and technological transformation of the lifting industry. Through bold visual language and the guiding concept of cultural evolution, PALFINGER is redefining itself as a provider of premium solutions that place the operator at the center of every innovation.
PK 880 TEC: The Tangible Embodiment of the New Philosophy
The new PK 880 TEC translates this strategic vision into real-world performance. This loader crane combines engineering reliability with cutting-edge technologies to establish new standards within its weight class.
- Unmatched Power: Featuring a maximum lifting capacity of 30 tonnes (30,000 kg) and a 95 mt lifting moment, the PK 880 TEC delivers the strength required for the most demanding applications while ensuring maximum structural stability.
- Precision & Automation: The PK 880 TEC integrates advanced assistance systems that optimize operation, accuracy, and efficiency. The MEMORY POSITION feature stores predefined working positions to speed up repetitive movements, while the LEVELING ASSISTANT automates vehicle stabilization to reduce setup times. Safety is further enhanced by the SLEWING LOCK feature, which restricts crane movement within hazardous zones.
- Alternative Power Options: To maximize fleet flexibility and support urban deployment, the crane can be equipped with the Electric Power Unit 40. This allows seamless switching between diesel and emission-free electric power.
Strategy and Product in Perfect Alignment
“With the repositioning of our brand, we are visually expressing our ambition to shape the future of our industry,” company leadership states. “The PK 880 TEC is the perfect example of this evolution. It embodies our engineering DNA and translates it into tangible profitability and safety for professionals.”
PALFINGER is elevating the entire customer experience. From its unified digital presence on PALFINGER’s official website to the field performance of its heavy-duty machinery, the message is clear: the next generation of lifting solutions is already a reality.
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